FOR IMMEDIATE RELEASE

Daniel Alain Appoints Prof. Andy Goren as Chief Medical Officer

The World-Renowned Researcher and Developer in Hair Loss Technology Will be Joining the Brand Effective Immediately

Newport Beach, CA, March 14, 2023, — Daniel Alain, an industry leader in solutions for hair loss and regrowth is pleased to announce the appointment of Dr. Andy Goren as Chief Medical Officer. Dr. Goren will serve as the head clinical advisor and continue to grow his existing relationship with Daniel Alain as the brand’s key researcher and developer of their hair regrowth technology.

The news of this appointment elevates Dr. Goren’s partnership with Daniel Alain, as the two have partnered together previously to develop a first-of-its kind, at-home test for predicting minoxidil response in androgenetic alopecia (Minoxidil Response Test), which was then commercialized by the company. With this new role, Dr. Goren will increase the company’s research, development and commercialization of hair-loss focused solutions, and will also preside over the company’s new Advisory Board, which will be announced later this spring.

Based in Rome, Italy and Prague, Czech Republic, Dr. Goren is one of the best-known and most respected in the field of clinical dermatology and trichology, having published dozens of peer-reviewed original medical research papers. He is also an honorary member of several dermatology societies globally, as well as a regular lecturer at dermatology congresses around the world. Most notably he has been actively involved in the development, commercialization, and listing of several drugs and medical devices including new therapies for female pattern hair loss, chemotherapy induced alopecia, excessive hair shedding, female sexual dysfunction and COVID-19.

"I am honored to join Daniel Alain as their first-ever Chief Medical Officer and look forward to sharing my experience to further the mission of Daniel Alain - to bring more hair-loss solutions to a wider audience of patients and consumers," said Dr. Goren. "We have already begun to establish an even broader vision for the company’s direction and growth, as well as more innovation within their product offerings. Along with Daniel himself, we are optimistic this will provide positive evolution within the hair loss community,” continued Dr. Goren.

"To say we are honored to work with Dr. Goren is an understatement. His well-regarded experience will be an immeasurable asset to Daniel Alain and our growing scientific breakthroughs for hair loss. Dr. Goren’s appointment to this newly created position will help guide the brand to new heights," said Daniel Hafid, President and CEO of the company.

Prof. Goren currently serves as Professor of Dermatology at the University of Rome (“G. Marconi”), External Medical Advisor and a Co-Researcher, Trichology Unit, Ramon y Cajal Hospital, Madrid, Spain, a Visiting Professor of Dermatology, Department of Dermatology and Venereology, Clinical Hospital Center Sestre Milosrdnice, Zagreb, Croatia, a Medical Doctor at the Skin & Cosmetic Research Dept., Shanghai Skin Disease Hospital, Shanghai, China and a Visiting Medical Doctor, Department of Dermatology and Venereology, L.T.M. Medical College Sion, Mumbai, India.

ABOUT DANIEL ALAIN
Founded in 2004, Daniel Alain is the world's leading hair loss and hair enhancement company. With a focus on providing solutions to women's hair loss no matter where she is in the journey, Daniel Alain is actively engaged in research and development of medical and cosmetic products for the treatment of female hair loss. The Daniel Alain portfolio includes FOLLEA Luxury Wigs and Hair Enhancements, INTACT Anti Hair Shedding Treatment, The Minoxidil Response Test (MRT) and much more.

PRESS CONTACT
5WPR
danielalain@5wpr.com

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Perfection

The wig journey is exactly that…a journey. I had purchased countless wigs from well known name brands in search of that “one.” Having a large size head limited my selections. I tried both large and average cap sizes only to find myself dealing with pain in the roots of my hair. Or the cap was itchy or the lace irritating to my skin. I usually couldn’t wait until I could rip the wig off my head for relief.

Then I found Daniel Alain and Tracy Romo. Life changing event!!! The Fit Kit is a wonderful way to make certain the cap size is correct and comfortable. The hair swatches provided are a great way to find your perfect color. Tracy guided me through each step of the process. She was patient and always provided an answer to my questions and believe me, after so much invested in pieces that I could not bear to wear, I had many questions!

The end result is absolute “perfection.” The quality of the hair, the most amazingly comfortable cap ever, and a hair piece that looks beautiful and natural!!! This wig moves like biological hair. There is nothing about it that indicates it is a wig. I can and *want* to wear my Style all day…it is that awesome! Thank you Tracy!!! I appreciate you so much and am grateful for all you do!

Hello Joann,
Thank you so much for this very kind review! It is an honor that we are able to be such a positive part of your wig journey! We are pleased to hear Tracy was so patient and helpful with answering your questions! It is our goal to offer the best quality services and products we can!

Please accept our invite to join our @Follea friends community on Instagram, where you can connect with other Follea wig and topper wearers, learn helpful tips and tricks, and more!

Thank you again for your feedback

Xoxo, The Daniel Alain Team

Thankful

I couldn’t be more thankful to have found this company! Navigating hair loss can be scary, depressing, confusing, and stressful to say the least. From my very first consultation with Tracy Romo, I felt comfortable and understood. She and the entire team at Daniel Alain are compassionate, caring, and available every step of the way.

One of my favorite things about Daniel Alain are the articles and videos on their website and their weekly Instagram lives. A wealth of information and so helpful. I also appreciate the women who share their stories, tips, and tricks on Instagram.

Whether you’re new to wigs like I am or looking for a high quality company with amazing customer service, I highly recommend scheduling a consultation.

Thanks again for everything Tracy. I literally cried when I was able to style my wig and feel like myself again.

Dear Jennifer,
Thank you so much for your genuine review. We aspire to offer the best quality products, services, and information. It warms our hearts to know how attentive Tracy was and is before, during and after the wig buying process!

Thank you so much for sharing your real and raw feelings about hair loss, it is very common to feel this way about hair loss which is why our #sHAIRyourjourney campaign was created. We are working with several amazing people in the hair loss community to help end stigmas surrounding hair loss, and alternative hair wearing!

We would love to see you show off your new wig debut on social media! Tag us on Instagram @Follea.

Thank you again Jennifer
Love, The Daniel Alain Team

My story

I have a thyroid issue and because of that my hair started falling out, and I have a couple of almost bald spots. I tried different products trying to cover them, and eventually started thinking about getting a wig. Everything I saw online looked very cheap but luckily I found Daniel Alain website, and bingo - I finally saw a wig that I was looking for. I scheduled a consultation with Tracy Romo who explained the whole process in details. I felt like I spoke to a friend. I am so happy with my new wig thanks to Tracy. I won’t feel self conscious about my thinning hair anymore.

Dear Lyudmila,
Thank you so much for sharing your positive experience with Follea and Tracy it truly warms our hearts! We greatly appreciate and value your feedback. It is our goal to withhold the absolute best quality products and services. Thank you again for allowing us to be apart of your wig journey.

We would love for you to join our Follea friend community on Social media, where you can #sHAIRyourjourney and learn tips and tricks for your new wig. Find us on Instagram @Follea.

With Love, The Daniel Alain Team

Absolutely Beautiful

I love my new wig!!! Tracy was so wonderful to work with! I’m definitely a customer for life.
I’ve been wearing wigs for over 10 years and this is the absolute best I’ve found.

Dear Robin,
Thank you so much for sharing this! We are pleased to know that Tracy was able to be a positive part of your wig journey.
We want to invite you to be apart of our #FolleaFriends community on Instagram, where you can share, learn and help end stigmas about wig wearing. Please find us @Follea or #FolleaByDanielAlain.

Love, The Daniel Alain Team

A perfect first wig!

I have been dealing with hair loss for a long time and finally decided to make the leap into wearing wigs. Tracy was incredibly helpful, and I could not be happier with my 14 inch Rene in Cinnamon. The quality of the hair is amazing. Most importantly, I finally feel at peace and confident again. Thank you, thank you!

Hello Love,

Thank you so much for sharing your experience with Tracy! We are pleased to know we played a role in you regaining your confidence! We strive to offer the best quality products and customer service so your feedback is always appreciated.

We would love to welcome you to our #FolleaFriend community and to our #sHAIRyourjourney campaign on Instagram by sharing your journey through photos, a reel or live using the hashtag #sHAIRyourjourney or tagging us @follea.

Love, The Daniel Alain Team

Ashley is wonderful!

Very impressed with the quality of service and quality of the hair piece!! Five stars!! Don’t waste time anywhere else.

Hello Jessica,

Thank you so much for sharing your experience with Ashley. We strive to be apart of every step of your journey, to ensure you have the best experience possible.

Love, The Daniel Alain Team

Unbelievable Experience

I was new to alternative hair and hit my rock bottom and realized I couldn’t put off a wig any longer. Ashley is absolutely incredible. She’s patient, knowledgeable, and so accommodating. She knew how vulnerable I felt and allowed me to take my time and get a piece I would be happiest with.

I am so grateful for this experience and I’m glad I found follea before being too traumatized elsewhere!

Truly, stop looking and buy the wig.

Dear Jenna,
Thank you so much for sharing your consultation experience with Ashley. It brings us so much joy to know she was able to help you find a piece that is best for you. We strive to help women feel comfortable and confident during there hair journey.

Xoxo, The Daniel Alain Team

Unresponsive

I have emailed and called Daniel Alain numerous times regarding my undelivered order. When ordering they indicated I would receive free 2 day shipping via Fed Ex, but they put my order in the mail and of course tracking says delivery "Failure" and now they will not respond to me either by email nor on the phone. I would not waste my time with this company if I had it to do over.

Dear Claire,

We are sorry to hear you feel you had a bad experience. You ordered the product on Wednesday, February 15. It was sent out the same day and delivery was attempted the morning of February 17 within the 2-day expectation, however there was an issue in accessing your delivery location as indicated by the message left for you below.

Notification:
“We could not access the delivery location to deliver your package at 9:52 am on February 17, 2023 in NASHVILLE, TN 37215. We will redeliver on the next delivery day. No action
needed.'

Unfortunately, it is not within our control if issues occur at point of delivery. Our tracking records show the package got to its location in a timely, 2-day window as stated.

In an act of good faith, we refunded you the money as per your request today, February 17. It’s possible you will receive the package tomorrow at the second attempt of delivery. If so, you are welcome to keep the product.

Please contact us with any questions.

Kind regards,
The Daniel Alain Customer Care Team

Very helpful

We’ve been seeing a lot of hair loss in our clients due to Covid. Intact has helped to significantly reduce the shed! Our clients love it and so does the salon plumbing!

AMAZING Customer Service!

I recently started losing my hair, and while trying different hair growth options, decided to research a wig to cover the loss while my hair (hopefully) grows back. After scouring the internet I came across the Daniel Alain website and reached out and booked a consult with Tracy Romo. She is the epitome of professionalism and was so incredibly helpful in educating me on which style of wig would suit me best. She is also a hair loss sufferer so it was great being able to share my story with someone who understood what it was like to lose their hair. If you are thinking of purchasing a wig, definitely reach out to Tracy at Daniel Alain. Trust me they are the best!

Dear Danielle,

Thank you so much for sharing your consultation experience with Tracy. It brings us so much joy to know she was able to help you find a piece that is best for you. We strive to help women feel comfortable and confident during there hair journey.

Xoxo, The Daniel Alain Team

Fear to FABULOUS!!

Ladies, if you’re asking yourself…”why is this so expensive in comparison to other options?”…don’t and take the plunge. You will know why INSTANTLY when you open it up! This purchase is for YOU to gain your confidence back, to feel pretty and to walk with pride so it’s worth it! We all spend so much on nothing, our kids, stupid things…We are worth investing in ourselves! I’m a first time buyer of a wig and I’m 51 yo. No current cancer or no chemo, just ruined my hair with extensions for many years. I experienced so much denial, fear, and much sadness but…Janet, what an angel…walked me through it, didn’t pressure me and was so incredibly patient with answering all my questions…she made me come to the realization how bad extensions are on your hair and if I’m going to try and see if I can regrow my hair, I need to take the extensions out, allow my head and follicles to breath naturally….all sounds like a good idea right? It was hard for me to realize this and knowing that I’d have to rely solely on a wig now at 51yo! But! As I mentioned above, it is worth it and I feel fabulous! It is so natural looking, it moves with you, it’s comfortable, and not crazy hot! You can style it however you want! I never write reviews but felt this was probably the most important one I could ever write in an effort to help someone else either like me who was afraid of needing a wig, or someone who is simply considering a new one from this company. And most of all, you are never alone through this journey. Janet is reachable and so helpful even after you receive it! I’m on the other side of the country from California and we went on this journey all via zoom and FaceTime! I’d you’re considering this, do it! They also graciously give you 7 days to decide, just keep it intact and no modifications and send it back for your money back or exchange! I didn’t mention that I purchased the “style” model and am extremely happy with it. I’ve only had it a week but wow, I’m me again and in minutes flat, I’m ready to go and look like I stepped out of the salon! If you’ve read this all, I wish you luck and congratulations on getting a new you…a gorgeous you, full of confidence!🤗

Dear Tara,

Your review closely touch all of our hearts and we can hope it does the same for others. We are pleased to know Janet was and is able to help you on your journey. Janet is a valuable asset here at Daniel Alain and to all the people she helps. Your kind words and review are the reason we strive to offer the absolute best quality human hair wigs and toppers. We are honored to be apart of your journey and re-gained self confidence.

Thank you for sharing your vulnerable and inspiring experience.

We would love to invite you to join our #FolleaFriend community on Instagram, Where you can share, learn and grow with other amazing Follea friends.

With Love, The Daniel Alain Team.

A+++ Service, Support, Kindness and Knowledge

There are not enough words to express my gratitude for having found Tracy Romo to help me with my wig purchase. If you've arrived at this website and are reading this now, save your time and sanity and work with Tracy.

After visiting and shopping seven local Washington, D.C. area wig shops, I was getting ready to give up. Before chemo, my hair was 24" long, naturally thick, naturally red, and naturally curly. Every single shop didn't care about my needs. I felt misunderstood, there was a serious lack of information provided, a lack of knowledge from the employees, tags cut off to disguise models and brands, switch-a-roos, confusion, lack of inventory, and crappy sales attitudes were all spinning me into crying fits, and more depression. This isn't something I wanted to spend my money or time on and it wasn't pleasurable.

The only thing good that came out of one of the wig shops was the discovery of Daniel Alain Follea wigs. Even then, the shop tried to switch me to a brand that one of the employees co-founded.

After scouring the Daniel Alain website, I booked a consultation with Tracy. She listened astutely to my concerns, asked loads of questions, provided tons of information without my having to ask just the right question, walked me through every step of the process, and genuinely cared about what was going on how and to help.

Tracy went way above and beyond to make sure my experience was the best it could be and that everything was just right for me.

The image below is of my hair before cutting it. I'll provide an image of the wig I purchased when I feel up to taking photos. Tracy was able to help me match the color and other factors beautifully.

Thank you Tracy for making my experience exceptional. xo

Dear Kristy,

Thank you so much for sharing the experience you had with Tracy! It absolutely warms our hearts to know that Tracy could be such a positive, helpful and effective part of your wig journey. Tracy will be your Follea Expert for life and will be by your side for your wig wearing journey. It is always our main goal and top priority to offer the best support and information to help women like you feel beautiful, confident and happy again. We greatly appreciate your feedback and can not thank you enough for trusting us during your journey.

When you are ready please join our Social Media Community @follea on Instagram And Facebook, where you can share, learn and grow with other Follea wig wearers!

With Love, The Daniel Alain Team

amazing customer service

I cant say enough good things about the customer service I received from Janet. I was nervous cause it was my first time ordering from you on top of that I was getting a custom color, not only was the color spot on, but Janet was sooo patient walking me thru the process
I never felt rushed or hurried to make a decision, honestly she was a dream to work with. Now I'm thinking about the next one I'm going to get;)

Dear Kelly,

Thank you so much for your kind and supportive words. We are glad to know Janet was able to be such a helpful and supportive part of your wig journey. Janet will always be glad to help with any and all questions and concerns you have.

We want to personally invite you to be apart of our @Follea Instagram community where you can Learn, Share, and Grow with other Follea Friends.

Thank you again!
With Love, The Daniel Alain Team

Seeing me

Tracy at Daniel Alain helped me find my perfect follea wig. I could not feel more beautiful and me again when I put it on that day and everyday since. She has been helpful since and I appreciate the time she took with me on a Saturday when I came from out of town. I got a 10in Rene and a 12in style and both have beautiful highlights, fit perfect, even stood up to a wind storm in Arizona. Could not be happier. Thank you Tracy

Hello Angelina,
You look absolutely amazing in your new Follea pieces! We are pleased to know Tracy was able to be such a positive help during your hair journey. We value your feedback as it is our goal to make women feel beautiful!

We invite you to join our @Follea community on Instagram, to learn best practices for your new Follea.

Love, The Daniel Alain Team

Spend the extra money

Tracey is the best. Purchase the wig. Spend the extra money. Countless texts and video calls. Best customer service ever.

Thank you so much for your kind and encouraging words. Tracy is an amazing Follea expert and is always willing to help her clients feel confident in there piece!

Love, The Daniel Alain Team

Great product, awesome customer support!!

I have never written a review before but my experience is absolutely noteworthy!
The Rene is a beautiful wig with a very natural look. It is by far the highest quality that I’ve tried. That is a great start to the experience I had with this company. Stylist consultant Tracy Romo is fabulous! She patiently walked me through the entire process to make sure that I received the best fit and style, for me. I cannot say enough about how much she helped me and she did it professionally and with a kind heart. A good product is such an important step to success, but the greatest asset to any business are the people. Tracy is a huge asset, to the company and the product that she represents. Thank you Tracy!

Dear Cecelia,

We are so pleased to receive your review and to know that your experience was 'noteworthy'! It is our main goal to offer the highest quality wigs and more importantly to offer our clients the most support, help and resources during and after their wig journey. We truly value your feedback and are honored to be apart of your wig journey.

We invite you to be apart of our @Follea community on Instagram where you can learn, share and grow with other Follea Friends. Please feel free to tag us at @Follea in your new hair debut!

With love, The Daniel Alain Team

My first wig!

My first wig purchase and I could not be happier! I ordered the Rene 10-inch in the color Espresso. Tracy Romo was very knowledgeable and helpful throughout the entire process. I'm still working up the nerve to go out in public with my new hair but definitely feel more confident now that I have this beautiful wig! Thank you!!

This is a great wig!

I absolutely love this wig and I wear it with tons of confidence! I purchased my Daniel Alain Follea Style wig on 12/24/20 and it still looks great! I wear wigs regularly due to hair loss and own other good quality wigs but once purchasing this one it has become my favorite wig and I have been wearing it about 5 days a week for over a year and a half. I wash and style it about once a week, use the best hair products available, style it with a T3 curling iron and even had it colored. I admit it is easier to style when on a stand but I have become pretty good at it and have not damaged it one bit, it still looks heathy and so soft. I wear it up, down, braided and even a pony tail, I do have to be a little creative when wearing it up but basically you can do with it whatever you would if it were your own natural hair.
I still love it so much and there is plenty of wear left but I thought it was time for a change and get a new one. When I went on line to look at styles again I realized I never reviewed it and that is why I am reviewing it now. Oh I almost forgot to mention how light and comfortable it is. I have worn it up to 18 hours, slept in it and even wear it on the beach without it feeling hot and sweaty, it really does not feel like you are wearing a wig. If you are on the fence about purchasing a Daniel Alain wig I can tell you it is a very good quality wig and you won't be sorry. Here are a few pics of me styling it and wearing it in different styles, the one of me in blue was last week and about 2 months after coloring it.

Simply the Best

I get so many compliments on this wig. The Cappuccino color is so beautiful! I feel so confident when I wear her. I’ve worn so many of the years and I finally feel like I’ve found the one.

Dear Stacy,

We couldn't be happier to hear how beautiful and confident you feel in your new Follea! It warms our hearts to be apart, and a positive affect during your hair loss journey.

We invite you to join our @Follea community on Instagram, to learn best practices for your new Follea. Thank you so much!

XOXO, The Daniel Alain Team

Beautiful wigs and the best customer service!!

Dear, Ruth
Thank you so much for your kind words! We take comfort in knowing you were pleased with the help and assistance you received during this process.
Xoxo, The Daniel Alain Team

Love my Follea Rene - and the amazing customer service!

I considered purchasing a wig for years as my hair became increasingly thin. I finally decided the time was right and I’m so thankful to have found Follea. I purchased the Rene 12 inch in Caramel Latte and I absolutely love it – both the color and style are perfect. Stylist consultant, Tracy Romo, was so incredibly supportive and knowledgeable -- she walked me through every step of the process. She assisted with measurements and answered all of my questions via video calls. I can’t say enough about the amazing customer service I experienced from beginning to end. Tracy guided me in the right direction every step of the way, even sending me helpful videos and styling tips. I honestly couldn’t be happier with my experience.

Easy Beauty!

My Follea Style (6-11) is in all honesty the most comfortable wig I've ever worn - and I hate anything on my head! This wig just... goes where it's supposed to, no pulling it this way or that, no realizing your doggone wig is crooked.. AFTER you walk in to work. This success is in no small part to the Fit Kit I was sent to make sure of my size. 😊

Also, to say the hair is beautiful gives beauty a bad name. The hair is stunning. (I wear color Latte.) My consultant, Ashley, virtually took my hand to guide me through the process of buying my wig. Her help was and still is invaluable.

My hairdresser is very comfortable styling wigs. She created just the right "style" for my Style. That said, even straight from the box, Follea rocks!

Reading your Follea experience warms our hearts, our goal and mission is to help women all over the world feel beautiful, confident and like their best self. Ashley is an amazing and knowlegable guide, that will continue to be with you on your hair journey!

We invite you to join our @Follea community on Instagram, to learn best practices for your new Follea.

Thank you very much!

Love,

Daniel Alain Team

Wig #6

The ready to wear wig I received from Daniel Alain is beautiful. The packaging was so respectful of the wig. So impressed. I called with questions before purchasing and the staff was very kind and respectful as Loosing my hair was so unexpected and stressful. Thank you for wonderful customer service and a beautiful wig. So many compliments on how it makes me look. Thank you.

We are honored and so glad to hear you had a pleasant experience! Thank you or trusting us to help you during your hair-loss journey.

Thank you !

I had an amazing experience with purchasing a wig with Follea.
I can’t say enough about Tracy and the VIP service I got from her. She was always there on the other side of the phone , no matter what day or time and help me every step of the way!
I have never had such great customer service in any of the other leading wig companies I bought wigs from. Hands down the best!
Thank you

Thank you very much for sharing - it means the world to know that you had an exceptional experience with Tracy.

Amazing Personalized treatment

What a wonderful experience I had. Tracy was so sweet and kind and found me the perfect wig. Her patience and understanding when I couldn't decide exactly what I wanted , and finding me the perfect wig and answering all my crazy questions. I left with such a beautiful wig. Thank you again Tracy ♥️♥️

Thank you so much for your kind words. We are so happy Tracy was able to assist you on your hair journey!